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Trust has been hijacked. Gullibility and innocence are under attack—empirical experience seems all we can rely on. Testimonials are the next best thing . Real people sharing real experiences generates influence. Authentic emotions transcend art and lexicon, when a customer loves a company it shines through every word. Whether a candid phone-shot interview, or perfectly lit, color-rich digital cinema, production value conveys brand image, stability, and authenticity. The ca

Aside from film production classes where we were taught to elicit complete sentence answers, I was never formally trained how to conduct interviews. My technique has developed over the course of hundreds of on camera interviews, along with editing thousands of hours of interview footage—around 10% of those allowed me to see other directors’ approaches. Most of the people I interview aren’t used to being on camera. So, I try to make the cameras and mic disappear, at least as

Let’s see…how do I make editing interesting? It’s organizational-tedium, largely internal, and the difference between a good and sloppy edit can come down to the frame. It takes a mountain of decisions just to get to the fun part. Film editing taught me how to make decisions, or at least some types. It’s actually kind of soothing. Distributing all the audio, footage, and art from a shoot into labeled bins is a semi-autopilot task loaded with gratifying key commands. It’s on